At Proscape, building custom patios, decks, and dream outdoor spaces has always been about more than curb appeal; it’s about creating a lifestyle where families thrive. Now, the company is extending that mission of well-being by joining local philanthropist Gordon Frank and a growing list of Montreal businesses to support the Hereditary Breast and Ovarian Cancer Foundation (HBOC).

Because a safe and beautiful future starts with more than just design, it starts with health, awareness, and action.

A Personal Story Inspires a Citywide Movement

Gordon Frank’s story is one of love, loss, and leadership. After losing his mother and younger brother to cancer, he became a passionate advocate for genetic screening and hereditary cancer research. His efforts are now channeled through HBOC, a Montreal-based charitable foundation dedicated to familial breast, ovarian, and male cancers, such as prostate and pancreatic, all of which are often linked to inherited gene mutations like BRCA1 and BRCA2.

“Genetic screening is the goal — and I’m involved because I know what it’s like to lose family,” Gordon says.

Visit https://hboc.ca to learn more.

Why Proscape Decided to Join the Cause

At its core, Proscape helps people create spaces that bring joy, comfort, and connection. But the company also believes that building stronger communities means stepping up for causes that matter.

“When we heard about Gordon Frank’s mission, we immediately knew this was something Proscape needed to support,” said a spokesperson for the company. “We’re a local business built on family values — and this cause is about protecting families through knowledge, prevention, and early action.”

Proscape’s involvement underscores a growing realization that health advocacy and business responsibility go hand in hand.

Hereditary Cancers: Knowledge Can Save Lives

According to leading medical research, a significant percentage of cancer cases are hereditary. The problem? Many people at risk don’t even know it.

• Up to 10–15% of breast and ovarian cancers are caused by genetic mutations.
• Women with BRCA1 mutations can face up to a 70% lifetime risk of breast cancer.
• Men with BRCA mutations face increased risks of prostate, pancreatic, and male breast cancers.

The solution lies in early genetic screening, which can empower individuals and families to make informed health decisions, from enhanced monitoring to preventive treatment.

Building More Than Decks, Building Awareness

By supporting HBOC and Gordon Frank’s campaign, Proscape joins other local businesses like Béton Montréal, Metrospec, Location Celefête, and Maqsim Furniture Cleaning in a growing coalition that is driving awareness and impact beyond the medical world.

Whether through financial support, content promotion, or community outreach, these businesses are sending a message: our city’s health is a shared responsibility.

A Call to Action

Proscape encourages other Montreal companies to join the initiative by:

• Donating to the Hereditary Breast and Ovarian Cancer Foundation
• Spreading awareness through newsletters, blogs, or social media
• Partnering with HBOC for events or sponsorships
• Educating staff and customers about the importance of genetic screening

Sometimes, the most powerful thing a business can build isn’t a structure; it’s a legacy of care.